The term "emotive meaning" is one that Stevenson, as he himself acknowledges (FV, p. 21), takes over from Ogden and Richards's account in The Meaning of Meaning. Nevertheless, he considerably alters the notion in order to suit the purpose that he has, but Ogden and Richards did not have, namely, the development of a new kind of ethical theory. Apparently, it is due to the emphasis Stevenson places upon emotive meaning that his theory is called (by others) ethical emotivism. This provides us with a convenient label, but labels should not be confused: an emotive theory of ethics is not the same as a theory of emotive meaning. Some intuitionists and naturalists (notably, Ross and Perry) recognize many of the features of language that Stevenson wishes to call emotive, but they are not ethical emotivists.¹