Slavka Karakhusheva examines Pomak communities beyond state borders focusing on the role that social media play in the processes of constructing collective identities today. The Pomaks establish transnational connections with friends and relatives across borders. This chapter demonstrates the ways they join groups on Facebook, follow YouTube channels or subscribe to forums in an attempt to learn more about themselves, to share expertise on the culture of the community or, in other words, to participate in a newly emerging transnational public space.