The Association of American Colleges & Universities (AAC&U) has a guiding principle that presidents, chief academic officers, deans, and faculty at its member institutions can follow to cultivate diverse, inclusive, and equitable communities at their institutions. This principle constitutes the "Making Excellence Inclusive" initiative, which is a component of the AAC&U's Liberal Education and America's Promise (LEAP) initiative. Taking the "Making Excellence Inclusive" initiative as my starting point, I challenge the way that diversity and inclusion seem to be conceived of by many people at colleges and universities. I then imagine how genuinely inclusive and equitable communities can be cultivated at colleges and universities by taking social justice seriously.