This position paper offers an answer to the question about the difference between artificial and natural. By building up a dichotomy between physis and logos, it argues that this difference is given by language and by what can be grasped with words. It concludes with an assertion that Good Old-Fashioned AI (GOFAI) cannot create anything natural, whereas emergent AI can, because emergent phenomena are intrinsically natural, which is a very important fact for the AI field. The paper also offers a view on the difference between the roles of an AI engineer in GOFAI and in emergent AI.