Information-for-use has become abstracted from human skills during the rise of interactive products. This chapter describes the search for a new interaction paradigm for interactive products, applying a research through design approach. Five conceptual cameras were designed to explore the solution domain for this new paradigm, named rich interaction. One of the proposals was elaborated into a modular, working prototype. The prototype accepts different interface modules to vary the interaction style of the camera from rich to conventional. In an experiment the interaction styles were compared.