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Humanistic marketing
Abstract
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Details | Table of Contents
reading macro, social, and critical marketing studies
pp.39-52
https://doi.org/10.1057/9781137353290_4on the philosophical bases of humanistic marketing
pp.59-83
https://doi.org/10.1057/9781137353290_6the Scottish case and the humankind index
pp.84-97
https://doi.org/10.1057/9781137353290_7an inhuman side of business
pp.98-112
https://doi.org/10.1057/9781137353290_8pp.150-163
https://doi.org/10.1057/9781137353290_12pp.176-191
https://doi.org/10.1057/9781137353290_14pp.192-203
https://doi.org/10.1057/9781137353290_15an essay on branding and global democracy
pp.204-215
https://doi.org/10.1057/9781137353290_16the case of French responsible agencies
pp.216-230
https://doi.org/10.1057/9781137353290_17the potential role of marketing in an electronic world
pp.244-256
https://doi.org/10.1057/9781137353290_19everybody's business
pp.257-273
https://doi.org/10.1057/9781137353290_20towards humanistic marketing?
pp.274-279
https://doi.org/10.1057/9781137353290_21Publication details
Publisher: Palgrave Macmillan
Place: Basingstoke
Year: 2014
Pages: 284
Series: Humanism in Business Series
ISBN (hardback): 978-1-349-46964-2
ISBN (digital): 978-1-137-35329-0
Full citation:
Varey Richard, Pirson Michael (2014) Humanistic marketing. Basingstoke, Palgrave Macmillan.