We tend to take remembering as an unproblematic phenomenon – unless we try to remember something that is not instantly in our mind, at which point the process becomes problematic. When we forget something – to bring lunch to the office, the name of a street – we attribute it to a failure of the mind without reflecting too much about the phenomenon. Remembering may be taken in the way we think about taking something from a cupboard or bookshelf. Take the following exchange in which a colleague asks me about where I bought a particular bottle of wine.