Deviant orthography refers to various textual phenomena: (1) A written linguistic text that is used to imitate spoken speech in literature, (2) an orthographic abbreviation process used for text messages because of the limitation in the number of characters permitted, (3) substitute forms for taboo language, (4) orthographic reform, (5) brand names, and (6) sporadic errors that reflect reduced literacy. This study examines all six phenomena within a semiotic context, i.e., the use of conventional orthography in a nontraditional fashion.