How are you exhibiting that you are acting in a market, or that instead you are caught up in internal affairs of a big hierarchical firm? And what would be the tangible evidences of your being in a different sort of context altogether, a Silicon Alley of network mobilizations among aficionados in some novel technical line of business or design? These questions do not address issues of business operation, of management strategy and expediency, nor do they take on issues of control and identity that arise over time and have engendered this variety in business contexts. They address issues of language as a relational social formation in business contexts.