The paper attempts to pose a problem for theories claiming that intentional attributions are essentially normative. Firstly, I argue that the claim is ambiguous. Secondly, that three possible interpretations of the claim can be distinguished: one that appeals to normative impositions put on agents of intentional states, another that exploits the fact that one can normatively assess the states in question and a further one that locates normativity in the domain of special intentional explanations. Thirdly, it is argued that each interpretation faces serious difficulties: they either fail to provide a justification for the claim they intend to make or they contradict certain justified observations about intentional attributions.